5 Pillars of Real Estate Branding that Drive More Leads.Branding Inspiration: Tips and Ideas for Creating Your Real Estate Brand.If you’re still working on your brand, these blog posts may help: In this case, you can share about that in one post but make sure the rest of your posts focus on showcasing your brand and what you offer. That doesn’t mean it’s bad, in fact, it can help potential clients connect with you more emotionally.
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For example, if you sell luxury condos, an update about your family is not necessarily relevant to your brand. While it’s okay to share stories from your personal life-this provides a point of connection for your community-it’s also important that 80-90 percent of your content reflects your brand. Make sure your content does exactly that, whether you’re sharing about a recently sold home or giving a tip for making homebuying easier. If you want to turn followers into clients, you need to show them what you know and why you’re better for them than another agent. It showcases my expertise.įocus on sharing content that highlights your expertise. Your content was created with that ideal client in mind. What I mean is: it should help them in some way, whether you’re answering a question they might have or addressing a topic that’s uniquely important to them. Keep Reading: 5 Steps to a Facebook Content Strategy That Drives Listings It speaks to my ideal audience.Įvery piece of content you share should speak to your audience. ☑ It ends with a clear call to action (CTA). ☑ It includes relevant tags (geographic and accounts).
☑ It includes the correct amount of hashtags. ☑ It shares a complete thought, idea or story. Dig into each item to better understand what it is and why it matters. Here’s the checklist for your real estate social media posts.
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Need help planning social media content? Download our free Real Estate Marketing Calendar for Listing & Leads. Use this checklist to make sure you don’t miss anything important. There’s a lot to remember when creating a post that’s effective and reaches your ideal clients. Get more out of your real estate social media posts, no matter which platforms you like to use, with this checklist.
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